Data, Investment, M&A, Technology

Google acquires fitbit – a story

Google is no newcomer to the m&a space and have purchased countless startups on the rise and even very well established companies that have made a large enough slash to be considered competition to Google OR shown the potential to lead a new category/market that Google wants a piece of. Now with the wearable market taking society by storm could be considered the next big evolution in tech; Google is trying to secure their position in the race that is currently lead by apple.

The article above was well done by and a must read if you like to follow the activity of the tech giants. Personally I’m curious what this acquisition will entail for the existing users and how their data is utilized by Google when considering all the recent news with facebook and the history of tech giants and how they use their customers data to gain insight and most importantly make money.